Canada’s thriving live music industry is a cultural and economic powerhouse that embodies the essence of Canadian identity. The industry represents an extraordinary opportunity for tourism, job creation, artist development, and economic growth across our nation. Live music not only creates a significant economic impact, but it also brings people and communities together through music made by incredible artists.

This is a call to action for industry, fans, and governments to consider more deeply leveraging the power and potential of live music in the face of uncertainty and disruption. #Canadaislivemusic